The Juntos con Kernel team is designed to align with Spectrum Reach incentives to drive Hispanic media business. It embodies the substance of what we say and do, as well as the way we look and sound when we communicate within the Hispanic initiative. The Juntos con Kernel team is the impression we make on the Hispanic audience––in person, via email, during a business card exchange, or website visit. Every interaction should accurately and consistently communicate who we are. The mission of Juntos con Kernel is to do more than just translate the Spectrum Reach message, but to create culturally relevant experiences for the Hispanic audience.
This guide contains valuable information regarding title treatment usage, color palettes, messaging, and common mistakes to avoid in order to remain consistent with the Juntos con Kernel brand. Maintaining a visual consistency when using these elements is a crucial piece of our brand communications. As such, we ask that you adhere to the guidelines contained here whenever you are communicating for our Hispanic initiative. These guidelines were thoughtfully created to represent the Juntos con Kernel team and to help you produce powerful, effective communications.
